Marketing Lead

Responsibilities:

• Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams.
• Ensure alignment and effective communication among all stakeholders to drive project success.
• Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns.
• Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies.
• Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance.
• Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness.
• Translate data findings into clear, strategic recommendations for marketing initiatives and business decisions.
• Lead cross-functional collaboration and, where applicable, mentor junior team members to ensure high performance and alignment.

Requirements:

• Proven experience working in international environments with cross-functional teams and multiple stakeholders.
• Demonstrated success in business development, partnerships, or sales.
• Strong analytical mindset with the ability to identify and leverage growth opportunities.
• Deep understanding of digital marketing channels and associated analytics tools.
• Exceptional communication, negotiation, and relationship-building skills.
• Ability to translate complex data into clear and actionable business insights.
• Proactive, self-motivated, and detail-oriented.
• Fluency in both English and German is mandatory.
• Experience working remotely and in startup environments is a plus.